WE HIRED A BAKER
When we hired Alex Baker as greenlight’s first Director of Brand Experience, we knew it was time to start showing you how we walk the walk. The Director of Brand Experience role is crucial to finding the unexpected and memorable moments that get our clients noticed. It’s something we’ve been doing since day one, but we’re ready to put experiences at the forefront of every project that leaves our office. So, what better time to show off than creating a pop-up experience in honor of this new hire? Which led us to 7:30 a.m. on a Tuesday morning in Downtown Dallas. Free donuts and coffee, a pop-up truck and a bunch of smiles – all branded to make it clear “WE HIRED A BAKER.” We thought about every touchpoint of the We Hired A Baker pop-up, from the donut truck and coffee cups to the hats and copy on the card attached to each donut bag with coordinating pink paper clip. It’s all about the experience. Even better? We geared up in just about five days. Now you know what we can do, after all, we hired a baker just for you. What can we bake up for your next project?
Gold’s Gym defined the fitness industry over 50 years ago, so when they were ready to reinvent it, so were we. Enter GOLD’S AMP, Your Digital Personal Trainer. Greenlight captured the energy of this innovative new app in a brand experience package that includes everything from the logo, custom shift photography, print and video campaign materials to the in-app design experience.
LA CANTERA RESORT & SPA
When Destination Hotels took over management of La Cantera Resort in San Antonio, they turned to greenlight to rebrand this sprawling Texas Hill Country resort. Leveraging the resort’s inspired and elevated setting (the highest point in San Antonio), the new campaign captures the resorts relaxed sophistication through lifestyle photography and clean design.
INVICTUS GAMES ORLANDO 2016
Launched in 2014 by Prince Harry, the inaugural Invictus Games in London brought wounded warriors from 15 countries together for an inspired week of competition. In 2016, the Invictus Games will be held in the U.S. and greenlight was charged with evolving the look and feel while creating a campaign unique to these games.