You might have heard that greenlight HIRED A BAKER. Well, that’s me! Nice to meet you.
As the new director of brand experience for the agency, we created an interactive branded activation that gave a nod and a wink to my last name while also delivering greenlight’s message that brand experiences are the agency’s future. However, little did the greenlight team know that I actually love to bake.
I have tasked myself with baking a treat once a week for my greenlight fam and in return have had family and friends state, “How do you have time to do that? I don’t have time for a hobby!” But honestly, you don’t have time NOT to have a hobby. Studies show spending more time doing things you love results in more productivity at work and an overall higher level of happiness.
It’s been shown that people who are overworked and feeling run-down are nine times out of 10 neglecting themselves personally. Keeping your mind and body in shape (hello there, cookies) are crucial to perform at the top of your game. Having a hobby, whether that is reading, SoulCycle, calligraphy, or cooking up a storm can help energize you, provide new creativity, and ultimately flex muscles that help your personal growth and prevent you from burning out.
So go dust off that soccer ball, pick up a camera, find your old leg warmers and invest in yourself. Taking time to participate in a low-risk and low-pressure labor of love will make you happier, healthier and more productive. Now let’s eat some cake!
-Alex Baker, Director of Brand Experience