As the final days of my internship with greenlight approach, it seems only fitting that Pantone’s 2017 Color of the Year is Greenery. For me, 2017 will, in fact, be something of a green year for me as I hit the ground running with the tools and insights into creative advertising and branding. My experience in the industry may still be green and just growing, but it will simply continue to grow as I make my mark throughout 2017.
“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings…A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
Call me crazy, but it sounds a little bit like Pantone created this color just for me. When I started this journey with greenlight in September, I only just moved to Dallas. Transitioning to life in a state that is the polar opposite of my home state of Pennsylvania was less than glamorous and more than intimidating. Fresh out of college, eager to enter an ad agency and start changing the world, I quickly learned life’s big moments happen a little slower than you imagine they will.
Nevertheless, no matter how slowly life is moving you must keep going. When I was welcomed into the greenlight family, I absorbed so much, not just about agency life, but also about what I truly want for my own professional future. greenlight has been my refreshing and revitalizing introduction to Dallas life, leaving me more than prepared to set off on my pursuit of personal passions and vitality.
I’m certain that for the rest of my career, I won’t be able to see green without being reminded of these few months. In an agency, and in life, no matter what clients (or life) throw at you, it is so crucial that you just keep going – Every red light is followed by a green one, and as sad as I am to see the red light come up on my time at greenlight, I will continue my pursuit of an advertising career. Such is the life of an intern. But if there’s one thing I take with me everywhere I go, it’s the greenlight mantra: go go go.
Here’s to staying green in 2017!