When I think of an advertising agency office, the first thing that comes to mind is papers cluttered, people running from desk to desk, and scribbles on paper that were meant for something else.
That is not the case at greenlight. Printed reports are ready on time at every meeting. Desks stay neat. Calendars are up-to-date with meeting times. greenlighters work at a steady pace, and meet deadlines. But don’t worry, lively music always plays in the office.
During my status call with La Cantera today, we had several sheets printed out and emailed to the client to go over. Everything was straightforward and no time was wasted with irrelevant information. After the meeting, I was tasked with emailing a follow up “To Do” list for greenlight and the client to help organize the main points and takeaways from the call.
With greenlight’s other client, Gold’s Gym, I had the pleasure of writing a creative brief for one of our current projects. The creative brief was structured to be short, straight to the point, and explain fully and clearly what the project is and how it should be implemented.
One of the biggest lessons I’m learning at greenlight is that organization is key. greenlight is a successful agency because they keep things fun when it’s appropriate, while still maintaining a professional face with organized work.
Organize your thoughts. Plan for the future. And get things done.