As a rising senior at SMU, I’ve been avoiding facing adulthood for as long as possible. Refusing to fight the battle, I spent my last two college summers either babysitting or gallivanting around Spain in a “study” abroad trip. My time has come, however, to suit up and join the real world and gain some much needed experience in advertising.
So here’s what we’re gonna do. I’m going to tell you where I’m at now, and then you’re going to check back in on August 10 to see the level of “adult” I have reached.
It’s not like I don’t have a fighting chance, since I’ve been through two years of training in SMU’s Temerlin Advertising Institute (for which I’m one of the biggest advocates), but this summer at greenlight will be the ultimate test.
Although I’ve done countless exercises of case studies and projects on rebranding, creating and promoting my own event and helping on real accounts in a real Dallas ad agency are some bigger challenges I’ve yet to face. Luckily, I’m surrounded by some pretty cool people to help me in this fight. (I mean, thank God I’ve chosen advertising as my career path, because the agency life that greenlight has shown me so far makes adulthood way less scary than it could be.)
I’m ready. Let’s go.