“Why advertising?” The go-to question from any relative, friend, or potential employer asking about my major. This seemingly simple inquiry was a nightmare for me, because there wasn’t really a definitive answer in the beginning. Truth is, I used to want to study theater in college. (Auditioned for the program and everything!) It was the only thing I really enjoyed growing up, but when that didn’t work out, I knew it wasn’t the end of the world. It just meant it was time to find a new passion to study while using the things that theater taught me: how to be creative, how to collaborate with other people, and how to present yourself with confidence. So I found myself in an advertising class freshman year, and the rest is history.
Now that I’m a rising senior, the question is starting to change. It’s no longer “Why” but “What.”
“What are you going to do with advertising?” I hate this question for the same reason that I love what I’m studying: there is no set path for me so it’s hard to say. There are so many possibilities that I have no way of knowing which one is my perfect match. Sure, I’m studying brand management, which means I’m probably not going to be an Art Director anytime soon, but it doesn’t necessarily mean I’m going to end up an Account Executive one day either.
I’m a creative person who is not a Creative. While I won’t be making masterpieces in photoshop (although I gave myself a pretty convincing fake tattoo in a creative production class once), I’ve got an interest in writing. And brand strategy and social media allow me to think creatively, along with account service giving me insight on the entire creative process. The small-agency culture at greenlight has given me the chance to really explore these other areas while focusing on account service.
So what do I want to do with advertising? I want to try it all, while I’m still growing up.