Cream of Dallas Ad Agencies – Moving Brands Forward


Wanting to change the course of the typical gym membership cycle, Gold’s Gym engaged greenlight to build a platform around the idea of guiding members through a personalized fitness journey. The result was Gold’s PATH -- a customized fitness approach unique to each member that promises to support, guide and inspire individual members as they transform their lives.


Believing that La Quinta’s size and independence were its biggest advantages, greenlight developed a communication and loyalty strategy for its past guests heavy on voice and familiarity. The results were immediate and lasting, with Medallia reporting that La Quinta’s guests were the most loyal guests of any hotel company.  


The Wezmore Project helps young people and their families navigate the complexity of our emotional lives with practical skills and tips. As part of Wezmore’s capital campaign, greenlight designed and produced
T-Shirts and packaging that were shipped to donors.