our ability to honor a brand's heritage is matched only by the power to reinvigorate it. but we're more than a creative agency, we're a proven strategic partner who can drive sales, inspire loyalty, and smoke the competition all at the same time. so, get in, buckle up and let's see what this thing can do.
When we hired Alex Baker as greenlight’s first Director of Brand Experience, we knew it was time to start showing you how we walk the walk. The Director of Brand Experience role is crucial to finding the unexpected and memorable moments that get our clients noticed. It’s something we’ve been doing since day one, but we’re ready to put experiences at the forefront of every project that leaves our office. So, what better time to show off than creating a pop-up experience in honor of this new hire? Which led us to 7:30 a.m. on a Tuesday morning in Downtown Dallas. Free donuts and coffee, a pop-up truck and a bunch of smiles – all branded to make it clear “WE HIRED A BAKER.” We thought about every touchpoint of the We Hired A Baker pop-up, from the donut truck and coffee cups to the hats and copy on the card attached to each donut bag with coordinating pink paper clip. It’s all about the experience. Even better? We geared up in just about five days. Now you know what we can do, after all, we hired a baker just for you. What can we bake up for your next project?
Gold’s Gym defined the fitness industry over 50 years ago, so when they were ready to reinvent it, so were we. Enter GOLD’S AMP, Your Digital Personal Trainer. Greenlight captured the energy of this innovative new app in a brand experience package that includes everything from the logo, custom shift photography, print and video campaign materials to the in-app design experience.
When Destination Hotels took over management of La Cantera Resort in San Antonio, they turned to greenlight to rebrand this sprawling Texas Hill Country resort. Leveraging the resort’s inspired and elevated setting (the highest point in San Antonio), the new campaign captures the resorts relaxed sophistication through lifestyle photography and clean design.
Launched in 2014 by Prince Harry, the inaugural Invictus Games in London brought wounded warriors from 15 countries together for an inspired week of competition. In 2016, the Invictus Games will be held in the U.S. and greenlight was charged with evolving the look and feel while creating a campaign unique to these games.
Our client came to us with vodka and a dream. A dream to create a vodka brand that was fun, inviting and had legs to grow as one of the first locally crafted vodka’s in Dallas, TX. We had the opportunity to name, brand and create the story of Texas Wildflower. Texas wildflowers are the original free spirits. And, in admiration of their individuality, we have created Texas Wildflower Spirits, with fresh, natural flavors and colorful personalities of their own.
Wanting to be much more than a yoga studio, Dallas entrepreneur Rose Fitzgerald challenged greenlight to develop a brand identity that would help create a community in the inspired space she was creating. Evoking a hand-drawn feel, the Plum logo we developed is cheerful, clean and current.
While enjoying the amazing, authentic Neopolitan pizza Jay Jerrier served out of a mobile pizza oven, we knew we had to work with this guy when he opened his first brick and mortar restaurant. From brand positioning through menu design and onsite graphics we helped shape this most irreverent pizza brand.
In the Loop. When someone says "inside the loop" what does that really mean? We know it means location, but it also means in the know. In style. Connected. In the moment. Proximity to the inside scoop. Going where the locals go. Part of the community. Being close to the action/entertainment/fun - having everything you want within reach. This concept plays into those ideas, and the idea of exclusivity, with a design element that puts the high-fashion photography inside of a "loop." In our ads, outside of "the loop" is monochromatic, while inside of the loop, our photography is bold and colorful. Beyond the ad campaign, this notion of "in the loop" works well with Lady Derek, as well as all other forms of communication seen throughout the hotel, in room amenities, etc.
Performance: For the first time in the hotel's history, Hotel Derek has been ranked as a 4-star award winner with Forbes. Greenlight's creative vision can be found at every turn within this energy-filled property. Throughout our 18-month relationship, we have reconcepted the in-room collateral, catering sales support, past guest marketing and executed a national ad campaign.
More than just another tier within the loyalty program, greenlight was instrumental in helping La Quinta form an enterprise-wide strategy for embracing active and veteran military service members and their families. The first ever hotel loyalty tier, La Quinta Returns Military Rewards was designed to recognize, thank and reward military audiences for the incredible sacrifice they have made for our country.
Wanting to change the course of the typical gym membership cycle, Gold’s Gym engaged greenlight to build a platform around the idea of guiding members through a personalized fitness journey. The result was Gold’s PATH -- a customized fitness approach unique to each member that promises to support, guide and inspire individual members as they transform their lives.
Believing that La Quinta’s size and independence were its biggest advantages, greenlight developed a communication and loyalty strategy for its past guests heavy on voice and familiarity. The results were immediate and lasting, with Medallia reporting that La Quinta’s guests were the most loyal guests of any hotel company.
The Wezmore Project helps young people and their families navigate the complexity of our emotional lives with practical skills and tips. As part of Wezmore’s capital campaign, greenlight designed and produced
T-Shirts and packaging that were shipped to donors.