Cream of Dallas Ad Agencies – Moving Brands Forward

There is something about the calendar rolling over to November that feels different. Shorter days and earlier nights. Finally being able to light a fire in the fireplace. Looking ahead to the end of the month’s Thanksgiving holiday. For me, November feels like family. For all of us at greenlight, November is the month we support our clients’ military initiatives through Military Family Appreciation Month.

In our 11 years in business we’ve been fortunate to work with some inspiring people and companies. And while we genuinely appreciate every client and project we’ve served, we have a special place in our hearts for the military-focused initiatives we’ve led and supported. Back in 2012, we helped La Quinta Inns & Suites develop a platform for embracing the military through an enterprise-wide approach that has become a model for successfully supporting the military community. A significant part of this approach involves recognizing and honoring the military family. Military families know what it means to serve. They know the risks, but accept this life of service nevertheless.

Through our work with La Quinta, we were introduced to the Fisher House Foundation – a non-profit organization providing military families housing close to a loved one during hospitalization for an illness, disease or injury. Since is inception, the foundation was saved military and veterans’ families an estimated $360 million in out of pocket costs for lodging and transportation. Our agency has been fortunate to work with this amazing foundation through its partnership with La Quinta. Every November, members of the La Quinta Returns loyalty program have the opportunity to donate Returns points to the Hotels for Heroes program which allows family members to stay at hotels near medical centers when a Fisher House is full.

These two truly inspiring companies going above and beyond to support military families each November makes this month every more special for us.

-Erik Herskind, CEO